Khushi Kumar's profile

We Bleed - Branding & Packaging Design, Concept Shoot

Menstruation despite having been long viewed as an important aspect of women’s health, is now no longer limited to it, and that scholars and healthcare providers have begun to recognize that transgender men, non-binary, gender queer, and people with masculine gender identities also menstruate. 
Despite the late recognition, little is known about masculine of center and transgender individuals’ attitudes toward and experiences with menstruation and menstrual suppression, including how they prefer to manage their hygiene.
The need to keep menstruation secret is arguably more important to transgender people than it is to cis-gender women for both safety and identity reasons, especially when using public toilets. 


Prototype
Product
Concept Shoot


We want every individual who goes through this cycle each month to know that they are seen, heard and represented.
‘We Bleed’ is working towards creating awareness that periods are beyond gender.


We Bleed - Branding & Packaging Design, Concept Shoot
Published:

Owner

We Bleed - Branding & Packaging Design, Concept Shoot

Published: